Blar i BI Open på forfatter "Verhoef, Peter"

Viser treff 1-1 av 1

    • The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty 

      Hunneman, Auke; Verhoef, Peter; Sloot, Laurens (Journal article; Peer reviewed, 2020)
      Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to ...